About

I've spent the better part of 15 years replying "it depends" when asked “What should we do for X?” If you've worked with me, you know that can be both my greatest strength and my most irritating habit.

The truth is, I love complexity. There's an irony in that for someone whose job is to simplify things for people, but you have to sit with the details first—categorize them, turn them over, understand what they're actually made of—before you can distill them into something that works. Simple that skips that step isn't simplicity. It's just omission.

That instinct shapes everything about how I work. I'm a content strategy lead and UX writer with 15 years of experience, with 8 of those years building and managing high-performing content teams. Most recently, I’ve been leading content strategy for JPMorgan Chase's enterprise design system.

I work at the intersection of content strategy and systems thinking, which in practice means I spend a lot of time on the questions that sit just before the work: What problem are we actually solving? How does this decision scale? What happens to this content in two years? How might we plan for a future we can’t see yet?

I'm drawn to the moments when something feels one-off and unsolvable, because that's usually when the real design problem becomes visible. I like to tease things apart until I can find a foothold (a framework, a process, a reusable pattern) that makes things genuinely better, even incrementally. I was a Girl Scout growing up, and I've carried that into my work: leave things better than you found them.

The other thing I care deeply about is the people doing content work. I've spent years helping writers move past "I'm just a writer" toward understanding themselves as designers who work with words. That shift changes how they advocate for their work, how they collaborate, and ultimately what they're able to build.

If you're working on something that sits at the edge of content, systems, and scale, I'd love to talk.